Today is so-called "Black Friday," when retailers are hoping a shopping frenzy will begin: one that will guarantee moving them from being "in the red" to being "in the black." (That's economic talk!)
In recent years, stores have been opening earlier than ever. JC Penney opened at 4:00 this morning. Best Buy opened at 5. Last night on the local news, a reporter was talking to people who were already in line, waiting to enter a Best Buy which was opening at midnight. One guy admitted that he simply wanted to be the first one in the store. Two other guys said they'd been there all day. They had skipped their Thanksgiving turkey dinner; someone was going to deliver it to them. (I suppose they skipped another Thanksgiving tradition: watching the Dallas Cowboys on TV.)
The suits in the corporate offices are counting on people like this. Of course, they were sleeping late this morning--as any sane person would do who doesn't have to work. I'm sure the employees of these stores are overjoyed at the thought of getting up hours before sunrise.
I can feel a rant coming on, so I'll end this now.